Pular para o conteúdo principal

Whats a Business For?

          This week I had the opportunity to read the article from Charles Handy from the Harvard Business School. I liked his approach to the question: What´s a business for? because sometimes we as entrepreneurs just start a business thinking about money and profit, to became rich and to have a very comfortable life, but we usually don´t think about the people we will need to arrive where we want to.
          He said: "Markets rely on rules and laws, but those rules and laws in turn depend on truth and trust.Conceal truth or erode trust, and the game becomes so unreliable that no one will want to play." Integrity and virtue in business is vital to be Independent for the creation of our own wealth. If we are a "bad" company nobody will trust us, and will invest in another things, maybe in their houses or under their beds, so the economy would collapse.
          What´s the real justification for the existence of a business? I have to confess that I always thought the purpose  of a business was PROFIT! The good think is that I was not totally wrong, profit makes part to succeed in business, but its is not the only thing. Charles Handy teaches us: "The purpose of a business, in other words, is not to make a profit, full stop.It is to make a profit so that the business can do something more or better.That “something”becomes the real justification for the business." The profit will allow the business survive to make something different and change the people lives. The other problem about business is the way workers are treated, sometimes the workers are treated as property of the owner of the companies. It remembers me the time when we had slavery in the world, and we can learn from history what happen when we treat other people like slaves, it is not a good end. He says: "A good business is a community with a purpose,and a community is not something to be “owned.”  
          To succeed, the business must have a purpose. The leader has the responsibility to involve this community in the company´s purpose having ideas that scale, so this way everybody will succeed together or fail together. There is no doubt that the modern business have the purpose to improve people lives, give them purpose, create wealth and make a better community for the people. As entrepreneurs we need to think more in people than in profit, so this way we will became change-makers and the profit will be consequence.


Comentários

Postagens mais visitadas deste blog

Few Words

          This week I had the opportunity to learn about ads and how to make an ad in Google AdWords. That made me think more about, how important is to choose the right words to attract people. I was thinking that in real life happens the same thing. If we choose the right words, we really can attract people to us and engage people in one purpose.           The challenge is to use just a few words to say everything you want, to engage and attract people to your purposes. That is a tough task. The big challenge in our days is not how to communicate, because we have many different ways to communicate what we want, the internet has an infinity of tools that help us to communicate to the world what we think, want and desire, but the real challenge is communication itself. Usually, we start speaking about one subject, we didn't finish talking about it and start another one, and this one is also not finished and we start another one, and so...

THE MOST IMPORTANT TOOL FOR PEOPLE AND ACHIEVE BETTER RESULTS

This week I had the opportunity to evaluate the results we are achieving in our quarterly report. I like to compare some indicators to understand if our business is growing or not. I compare the first quarter 2018 with the first quarter 2017 and the last quarter 2017. The indicators I compare are: 1. Number of new enrolaments 2. Number of renovations (retention of students) 3. Total number of students 4. Profit. After have this numbers I realized that, all the things were better than 2017 except the number of new enrolments. I got surprised because in the other two schools that we have this number was excellent. After analyzing it I made a lot of plans for the second quarter for that school which had never achieved the goal. This friday I had a meeting with them (the sale department). But I felt something different, I can say that was an inspiration. We started the meeting, we read the report from last week, checked out what was done, and what was not, and after, we had to sta...

Estou Quebrando e Agora?

      Vida de empreendedor de primeira viagem é dura .Você fez planos, trabalhou duro, cuidou da empresa e dos funcionários como família e de repente tudo esta se acabando?  Se você esta quase quebrando ou em uma situação muito difícil com relação a seu negócio, gostaria de oferecer algumas dicas. Fique tranquilo que não tem nada de muito técnico ou cientifico nestas dicas, apenas dicas de quem já quebrou e se levantou algumas vezes, porém existe uma premissa básica para se manter no mercado, que é a qualidade de seus produtos e serviços.           Se seu produto ou serviço não tem qualidade, você vai morrer e continuar morrendo não importa quantas vezes tentar, pois o mercado não tem espaço pra você. Então sempre revise a opinião sincera do seu cliente, e tome ações reais baseado nestas pesquisas. Olhe na mídia o que falam sobre seu negócio. Fique atento sempre. Obviamente esta é uma reflexão que deve ser acompanhada de perto no dia a d...