This week I learn one important thing about sales. I was thinking what the salesperson like the most? I asked for the salesperson that work with me, in one of our English Schools, and the answer was unanimous: - WE LIKE MONEY!!!
-"That's great!" I told them. -What do sell to receive money? I asked: And they start saying many different things such as: I sell dreams, future, English course, possibilities, better jobs, among others important things.
I asked them: - What does your client want? They answered: - better jobs, travel, freedom, among other. Exact that! Usually we don´t sell products, even services, we sell feelings, emotion and experiences! When we understand that, we will sell much more, but this is just the basics!
Have you ever imagine that you want money, I as you boss, want profit or in other words money, and your customer also wants money or in other words PROFIT. Your client is always thinking..... What will I gain if I buy this product or service here? If the salesperson goes straight to the point and start selling PROFIT, instead of products or services. WOOOOW the sales will increase, and will increase tremendously if you sell experiences linked with profit.
Show to your client how much they will gain if they make business with you. When in touch with any potential customer or client. Always give them and amazing experience and show that you are the one who will bring them profit and experiences.
-"That's great!" I told them. -What do sell to receive money? I asked: And they start saying many different things such as: I sell dreams, future, English course, possibilities, better jobs, among others important things.
I asked them: - What does your client want? They answered: - better jobs, travel, freedom, among other. Exact that! Usually we don´t sell products, even services, we sell feelings, emotion and experiences! When we understand that, we will sell much more, but this is just the basics!
Have you ever imagine that you want money, I as you boss, want profit or in other words money, and your customer also wants money or in other words PROFIT. Your client is always thinking..... What will I gain if I buy this product or service here? If the salesperson goes straight to the point and start selling PROFIT, instead of products or services. WOOOOW the sales will increase, and will increase tremendously if you sell experiences linked with profit.
Show to your client how much they will gain if they make business with you. When in touch with any potential customer or client. Always give them and amazing experience and show that you are the one who will bring them profit and experiences.
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