This week I studied about google adwords and how to drive traffic to your web business. I liked the video that adwords has, is very simple, but very easy to understand, specially if you are learning as me.
What called my attention, was the importance of being specific, but not too specific, and take care with broad words. Example is if you sell shoes and you use the word shoes, in you ad campaign, It is ok but maybe your customers go to your store but they will finish not buying in your site. Anyways this is a good way to start to make a buzz about your web site, but the question that is very important is, how to convert visitors in clients. How to convert visitors in clients?
The suggestion is use specific words such as basketball shoes for example, or running shoes. This way customers that look for specific products, can find it easily in your store. Another important thing is to use negative words. example: let´s say that you don´t sell kids shoe, so you have to use kids shoes as negative words, this way people who are looking for kids shoe won´t be directed to your site.
I would suggest when you are starting, use a broad word to make a buzz, and tell the world you are for business, and after change for more specific words to turn visitors in buyers. It will be difficult in the beginning to get the right words, but is important to keep trying and spending even that small amount of money every month to keep your business in your potential customers mind.
What called my attention, was the importance of being specific, but not too specific, and take care with broad words. Example is if you sell shoes and you use the word shoes, in you ad campaign, It is ok but maybe your customers go to your store but they will finish not buying in your site. Anyways this is a good way to start to make a buzz about your web site, but the question that is very important is, how to convert visitors in clients. How to convert visitors in clients?
The suggestion is use specific words such as basketball shoes for example, or running shoes. This way customers that look for specific products, can find it easily in your store. Another important thing is to use negative words. example: let´s say that you don´t sell kids shoe, so you have to use kids shoes as negative words, this way people who are looking for kids shoe won´t be directed to your site.
I would suggest when you are starting, use a broad word to make a buzz, and tell the world you are for business, and after change for more specific words to turn visitors in buyers. It will be difficult in the beginning to get the right words, but is important to keep trying and spending even that small amount of money every month to keep your business in your potential customers mind.
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