Entrepreneurial Journal

This week I had the opportunity to evaluate the results we are achieving in our quarterly report. I like to compare some indicators to understand if our business is growing or not. I compare the first quarter 2018 with the first quarter 2017 and the last quarter 2017. The indicators I compare are: 1. Number of new enrolaments 2. Number of renovations (retention of students) 3. Total number of students 4. Profit. After have this numbers I realized that, all the things were better than 2017 except the number of new enrolments. I got surprised because in the other two schools that we have this number was excellent. After analyzing it I made a lot of plans for the second quarter for that school which had never achieved the goal. This friday I had a meeting with them (the sale department). But I felt something different, I can say that was an inspiration. We started the meeting, we read the report from last week, checked out what was done, and what was not, and after, we had to sta...

This week I learn one important thing about sales. I was thinking what the salesperson like the most? I asked for the salesperson that work with me, in one of our English Schools, and the answer was unanimous: - WE LIKE MONEY!!! -"That's great!" I told them. -What do sell to receive money? I asked: And they start saying many different things such as: I sell dreams, future, English course,  possibilities, better jobs, among others important things.          I asked them: - What does your client want? They answered: - better jobs, travel, freedom, among other. Exact that! Usually we don´t sell products, even services, we sell feelings, emotion and experiences! When we understand that, we will sell much more, but this is just the basics!          Have you ever imagine that you want money, I as you boss, want profit or in other words money, and your customer also wants money or in other words PROFIT. Your client is always thinking...

          This week I had the opportunity to learn about ads and how to make an ad in Google AdWords. That made me think more about, how important is to choose the right words to attract people. I was thinking that in real life happens the same thing. If we choose the right words, we really can attract people to us and engage people in one purpose.           The challenge is to use just a few words to say everything you want, to engage and attract people to your purposes. That is a tough task. The big challenge in our days is not how to communicate, because we have many different ways to communicate what we want, the internet has an infinity of tools that help us to communicate to the world what we think, want and desire, but the real challenge is communication itself. Usually, we start speaking about one subject, we didn't finish talking about it and start another one, and this one is also not finished and we start another one, and so...