Pular para o conteúdo principal

Marketing - U$ 100,00 Project week 4

This week I learned a little more about marketing, and its demands, but there were two thinks that caught my attention: The first thing was some lessons that I learned from Phil Romano, here are some lessons that I learned from him:
“Don´t be like everybody else”
“Actions speak louder than words”
“I like to create things”
“Servicing a need is what prompts a good business”
“Never think about making profits, think about service, giving the people what they want, and you will make twice as much profit”

“Fear is a great motivator”


Now the other lesson that caught my attention was: "Marketing is the whole business seen from the customer's point of view."
–Peter Drucker

This is what really matters when you want to sell your product and service. What matter most is the client needs and expectations, but what are the clients needs? we can categorized it in five needs:
  • Stated needs: what customers say they want; for example, "I need a sealant for my window panes for the winter."
  • Real needs: what customers actually require; for example, a house that is better insulated and therefore warmer during the winter.
  • Unstated needs: requirements that customers don't happen to mention; for example, an easy solution to insulating the house.
  • Delight needs: the desire for luxuries, as compared to real needs.
  • Secret needs: needs that customers feel reluctant to admit; for example, some people may have a strong need for social status but feel uncomfortable about admitting that status is important to them.
Having a marketing orientation helps you determine what type of need is driving a customer's demand.

This week we had another "low week" we did just two procedures again, but the interesting thing was that we didn´t need to look for clients, this new clients were indications from our actual clients, so this is good we feel that the people approved the procedures.

Lets to the numbers:
2 procedures: R$ 240,00
cost of two procedures: R$ 80,00
Profit: R$ 160,00 (U$ 44,00)

ACCUMULATED PROFIT: U$ 92 + U$ 36,40 + U$ 44,00 = U$ 172,40


Comentários

Postar um comentário

Postagens mais visitadas deste blog

Você Não Estava Preparado?

No Brasil nosso índice de mortalidade de empresas vem diminuindo, porém, em janeiro de 2019, o Boa Vista divulgou uma pesquisa apontando que em 2018, 96,5% das empresas do país que entraram em processo de falência eram Pequenas Empresas. O processo de falência, não significa necessariamente a morte da empresa. No entanto, aponta para o fato de a empresa possuir diversos problemas financeiros e estruturais. Contudo, em uma visão geral o número total de empresas que pediram falência em 2018, foi 13% menor do total de 2017. Já outro dado do IBGE aponta que o Brasil fechou mais de 316 mil empresas nos últimos 4 anos . Esse dado não esta contando o ano de 2020 onde devido à pandemia o número tem subido muito. Quando você decide empreender e fazer seus planos, você normalmente vê e imagina o lado bom das coisas, e tem que ser assim, com certeza! Mas analisando friamente fatos e dados, acredito ser muito importante colocar nos planos de todo o empreendedor um plano de saída do negócio, para ...
Postar um comentário
Leia mais

WEB BUSINESS KEYWORDS

This week I studied about google adwords and how to drive traffic to your web business. I liked the video that adwords has, is very simple, but very easy to understand, specially if you are learning as me. What called my attention, was the importance of being specific, but not too specific, and take care with broad words. Example is if you sell shoes and you use the word shoes, in you ad campaign, It is ok but maybe your customers go to your store but they will finish not buying in your site. Anyways this is a good way to start to make a buzz about your web site, but the question that is very important is, how to convert visitors in clients. How to convert visitors in clients? The suggestion is use specific words such as basketball shoes for example, or running shoes. This way customers that look for specific products, can find it easily in your store. Another important thing is to use negative words. example: let´s say that you don´t sell kids shoe, so you have to use kids shoes ...
Postar um comentário
Leia mais

You Are Selling The Wrong Product!!!!!!!!

This week I learn one important thing about sales. I was thinking what the salesperson like the most? I asked for the salesperson that work with me, in one of our English Schools, and the answer was unanimous: - WE LIKE MONEY!!! -"That's great!" I told them. -What do sell to receive money? I asked: And they start saying many different things such as: I sell dreams, future, English course,  possibilities, better jobs, among others important things.          I asked them: - What does your client want? They answered: - better jobs, travel, freedom, among other. Exact that! Usually we don´t sell products, even services, we sell feelings, emotion and experiences! When we understand that, we will sell much more, but this is just the basics!          Have you ever imagine that you want money, I as you boss, want profit or in other words money, and your customer also wants money or in other words PROFIT. Your client is always thinking...
Postar um comentário
Leia mais