Entrepreneurial Journal

This week I studied about google adwords and how to drive traffic to your web business. I liked the video that adwords has, is very simple, but very easy to understand, specially if you are learning as me. What called my attention, was the importance of being specific, but not too specific, and take care with broad words. Example is if you sell shoes and you use the word shoes, in you ad campaign, It is ok but maybe your customers go to your store but they will finish not buying in your site. Anyways this is a good way to start to make a buzz about your web site, but the question that is very important is, how to convert visitors in clients. How to convert visitors in clients? The suggestion is use specific words such as basketball shoes for example, or running shoes. This way customers that look for specific products, can find it easily in your store. Another important thing is to use negative words. example: let´s say that you don´t sell kids shoe, so you have to use kids shoes ...

Once you create a web business, you have to work on it every day. It is a big ilusion think that after you have your on-line store it will start selling by itself. I saw some videos this week that give good hints for web business. I liked the idea to focus in one product and try to have at least twenty salles of it a day. after you achieve this result you are ready to grow your inventory or products to offer in your business. Another good hint was to search in Facebook, Instagram and Pinterest the trends related to your product. You have to discover if your product has a demand, if your product has demand more chances to sell it. Work with ads on Facebook, Google ads and Instagram is vital for people know that you are in business. As soon you have your first sales you have to understand that you must reinvest a big part of your profit in your business, to keep things going, ads, new products among other things. I will let a link from a video that I liked that explain well how to ...

Yes! after a long period of darkness I surrender to web marketing. This semester I started studying about web business and e-commerce. It is amazing how important it is for your business. In short you will launch your business in the world, but there are some important things to do or make before launch your business to the world. I read an article that call my attention as a beginner in building an e-commerce biz  , this article says something that we need to prepare our business: 1. Domain registration 2. E-commerce software 3. Design 4. Payment Gateway 5. Hosting 6. On line Marketing Maybe if you are thinking about start your e-biz and read it you may wonder that it is so complicated and give up the idea, but I can tell you for my my own experience, that is much easier than you imagine. Today there are many sites that helps you to open your website in a simple way, tools such as drag and mach, copy and past among other simple tools that helps you to build your website. ...

Yesterday, I had a very interesting situation, that I would like to share. This experience brought me a deep reflection, about my responsibilities and judgments. Three weeks ago, I hired a new salesperson to my team, as I was traveling to UK. two days after he started working with us, I asked my manager training him, I made a schedule with the manager, pointed things like: What to teach him and what would be his function in our company. During my stay in London, I was always asking my manager how was the new guy, if he was learning well, if he had some difficulty and everything related to his training. She (my manager) reported that, was all good, he had some difficulties but that is fine. When I arrived from my trip, I call the new guy and asked him to show me how to sell our product. the demonstration was a total disaster! I was terrified! I call my manager and asked her, how was the training to him. She explained and she started to say that he was very slow, and many problems, t...